World On IP Community versus Telecoms Monopoly

World on IP community versus the TELECOMS' monopoly or a dream of a visionary

Why VOIP will grow over the usual telephony

Without qualification, if one had to choose between usual telephone lines or IP telephony for carrying the voice, the first would be a better fit for the needs of voice communications. Also, IP telephony is generally subject to transmission delays.

Voice communications is highly sensitive to delays or irregularities in the transmission of voice signal components.

Even when transmitted in digital form, not only must the transmission delay be small (so as to be imperceptible to the listener), but also the time between the arrival of digital signal samples at the receiving end of a transmission must be at regular intervals. Any significant form of delay, whether delay of all samples or one sample relative to the other, can significantly degrade the quality of the voice signal recreated at the far end of the transmission.

Besides, Ip telephony during network congestion is subject to the loss of "packets" and with them part of the words of a conversation.

In the usual telephone lines, this doesn't occure, because new calls are blocked from entering the network and there is no network congestion.

Why so much activity was spent in the last few years to overcome these problems?

Now, we are definetly able to offer a very good and reliable VOIP , with phones that can be used also on a Modem or ISDN connection. ( very attractive for the countries that are mostly penalized with high cost of telephone charges: India, Africa and rural zones in general.) A high compression and a new algorithm for it will allow the transmission of voice without any delay, the priority given to the voice packets will kill the congestion, all this resulting in a gorgeous quality of voice.

Although voice communications continues to dominate the market today, this will ultimately change as data communications grows at 100% per year, ( in Italy last year we had a 250% growth of DSL lines and they say next year will even be better) while voice only increases by 8 to 10% per year. Thus, the doubling of the existing lines ( creation of voice over IP world ) only makes sense in the case the data customers want to use the data line for voice communications as well. For example, a multi-location user that uses a commercial data network service to connect those customer locations might want to cut down expenses by using that same network for voice communications, as well. It has been estimated that companies can lower their communications costs by as much as 80% by placing their voice traffic through the unused space in their data networks .

How we plan to compete with the giant Telecoms of today

Entering the market against the Telecoms is downright dangerous and potentially fatal in today's capital environment. The net revenue derived from investment should be small relatively to the size of the investment. A single large business may generate many thousands of dollars per month in revenues for an investor , while a big residential consumers investment would generate very little revenue compared to the infrastructures required.

That considered, it should not surprise us if firms try and serve large businesses rather than residential customers.

If competition is less likely when the revenue is small relative to the size of the investment, there are three ways to increase competition in a market:

a) increase revenue

b) reduce the investment required

c) do both.

What has all this to do with being a Utopistic dreamer or visionary as many defined me while I explained my project?

I have an exciting project, which, if succesfull, will allow all the people who own a DSL line to be able to call the world with a portable IP phone. I will try to explain it as much as possible ( you can also see my web pages at http://www.worldonip.com/community. )

It is very simple.

Instead of sharing the bandwidth to download illegal MP3 or movies, we share it to telephone for free.

You need to connect to your DSL line an Access Point, to place the antenna on a window. You do not even need to have the computer on 24 hours a day, just connecting the access point. You will create a " Hot Spot" that every other member of the community will be able to use. You will then need a (real) portable IP phone, you will connect to the Net either through your own Hot Spot or through the hot spot of any other member, wherever you will be ( all the continents will have people sharing hot spots. )

A call with our device consumes maximum 20 k, thanks to to high compression of the voice and the quality is absolutely gorgeous.

Our telephone will have a price around 200 - 250 US dollars. An access point costs not more than 100 US dollars. The value of the investment highly overcomes the amount.

Imagine, being able to call for free for the rest of your life!!! And imagine what kind of doors opens a connection like that!

Going back to the market competition.

In my particular case

a) Increase the revenue. Every member would have enormous revenues under the voice" Free call wherever he wants".

b) Reduce the investment. Being a shared investment, every member will invest in the enterprise the cost of an Access point ( around $100 or even less). Considering that in the beginning we will have members who already have a DSL line with a flat rate, and already use it for other purposes, also the cost of running the system and relative bandwidth will amount to almost zero. The cost of the phone is irrilevant compared to the benefit of having FREE CALLS.

Not only does the Community reduce the investment required to provide a competitive service to almost ZERO, it also significantly reduces the risk involved in funding a telecom start-up venture. The Community allows an entrant to begin a new service at minimal sunk capital cost.

Further, once a critical mass of customers is signed up on the Community, it becomes far more cost effective for the entrant to build a new " Hot Spot".

To the unskilled eye, it appears as if the competition envisioned by the authors of the Telecommunications Act of 1996 for residential and small business markets was not much more than a dream - an unrealized and unrealizable nirvana.

The project of the Community is making that dream a reality and offers the potential for building a really strong TELECOM able to compete against the World Telecoms' monopoly.

Our model is easy to realize ( because the infrastructure already exists), brings enormous revenues to the members of the Community and the investment is really minimal.

Without considering the NON-Polluting system that will be created in competition to a Highly polluting system existing.

World on Ip community versus Telecoms' monopoly. A real challenge?

Patrizia Demaria

About The Author

Patrizia is an italian pharmacyst, fond of Internet and Internet related subjects. She is also an e-books publisher with a website of more than 700 free classic literature e-books in English, French, Italian, German http://www.easymediabroadcast.com all personally published by her.

Her english is not always perfect, but the temperament and passion with which she espouse a cause overcome her (eventual) mistakes. Lately all her efforts are devolved to the creation of the World on IP community.

http://www.worldonip.com/community

patrizia@worldonip.com

Understanding the Gospel of Matthew and Why it Matters - Part 10

Matthew 3:7-10
John Rebukes the Pharisees and Sadducees

7 But when he saw many of the Pharisees and Sadducees coming for baptism, he said to them, "You brood of vipers! Who warned you to flee from the wrath to come?

8 Bear fruit in keeping with repentance.

9 And do not presume to say to yourselves, 'We have Abraham as our father,' for I tell you, God is able from these stones to raise up children of Abraham.

10 Even now the axe is laid to the root of the trees. Every tree therefore that does not bear good fruit is cut down and thrown into the fire.

The Brood of Vipers (v.7)

American Christianity is currently divided into two groups: Catholics and Protestants. Similarly, in the New Testament, most Jews aligned themselves with one of two groups: the Pharisees or the Sadducees.

The Pharisees were considered the more conservative group. Their philosophy was one of law-keeping, and their purpose was to ensure that the Jewish people obeyed God's law to the letter. John MacArthur writes: "The Pharisees formed a self-righteous, 'holy' community within the community; they were legalistic isolationists who had no regard or respect for those outside their sect. They believed strongly in God's sovereignty and in divine destiny and that they alone were the true Israel. They considered themselves to be superspiritual, but their 'spirituality' was entirely external, consisting of the pursuit of meticulous observance of a multitude of religious rituals and taboos, most of which they and various other religious leaders had devised over the previous several centuries as supplements to the law of Moses. They were known collectively as 'the tradition of elders,' concerning which Jesus gave the Pharisees one of his strongest rebukes, charging them with 'teaching as doctrines the precepts of men' (Matt. 15:2-9)."

The Sadducees were the more liberal sect. They rightly rejected the Pharisees' legalism, and accepted the Torah as the only true law of God. Unfortunately, they also rejected many teachings of the Scriptures, including the existence of angels, spirits, and the afterlife. Consequently, whereas the Pharisees sought to store up treasures in heaven by their obedience, the Sadducees' motto could have been carpe diem ? "seize the day." Their perspective was noted by Isaiah: "Let us eat and drink, for tomorrow we die."

The Pharisees were certainly the more popular group in the time of Jesus. Their external forms of religiosity were seen by all and admired by many. The Sadducees were seen as traitors for cutting deals with the Romans and helping to enforce their rule. Despite all their differences, one common bond united these two very different groups: they both adamantly opposed the ministry of Jesus and were convinced that His claims to Messiahship were nothing short of blasphemy. Ultimately, it was the working together of the Pharisees and the Sadducees that resulted in Jesus being crucified on the cross of Calvary.

As John the Baptist was preaching and baptizing people in the Jordan River, a group of Pharisees and Sadducees approach him for baptism. His response is shocking: "You brood of vipers! Who warned you to flee from the wrath to come?"

What does John mean by referring to the religious leaders as the offspring of snakes? There is probably a double meaning. Vipers were particularly known in New Testament times as being violent snakes. The common myth was that after the male and female viper had mated, the female viper would kill and eat the male. Then, when the female viper gave birth to her brood, the young would kill and eat their mother. In a similar way, John seems to be accusing the Pharisees and Sadducees of being responsible for the spiritual deaths of their numerous Jewish followers. Jesus later echoed this sentiment as He condemned the Scribes and Pharisees: "But woe to you, scribes and Pharisees, hypocrites! For you shut the kingdom of heaven in people's faces. For you neither enter yourselves nor allow those who would enter to go in. Woe to you scribes and Pharisees, hypocrites! For you travel across sea and land to make a single proselyte, and when he becomes a proselyte, you make him twice as much a child of hell as yourselves."

Also, by calling the Pharisees and Sadducees a "brood of vipers", John is raising the idea that they are children of the Devil, the great Serpent himself. Again, this is a sentiment that Jesus later states more clearly by saying, "Why do you not understand what I say? It is because you cannot bear to hear my word. You are of your father the devil, and your will is to do your father's desires."

When John asks them, "Who warned you to flee from the wrath to come?" the emphasis is on the word "you". "Who warned you to flee, when there is so little chance of you escaping?" John the Baptist understood that it is those people who have long been involved in the external forms of religion who are often the hardest to save. Satan's firmest grip is not on the Hitlers and Stalins of the world, but on the Deacon Jones' who believe themselves safe though they do not have an authentic faith in the Lord Jesus Christ. Week after week they hear the gospel preached, and maybe even teach it themselves in Sunday School classes or Bible study groups. Yet each time they hear it, they refuse to be convicted, and their heart is hardened just a little more. No one knew the Scriptures better than the Pharisees and Sadducees, and no one was further way from receiving its central, soul-saving message.

The Importance of Bearing Fruit (v. 8)

Most pastors I know would never turn away someone who wanted to be baptized. Yet that is exactly what John the Baptist did. When some of the Pharisees and Sadducees approached him, he refused them, saying "Bear fruit in keeping with repentance." Remember, baptism is an external action that symbolizes and publicly expresses a previous internal change. The symbolic washing in the water is to represent the inner washing that has already taken place when a person has repented of their sins and placed their trust in God. John the Baptist rightly suspected that these religious leaders were trying to pull off the same ploy they were known for: participating in the external action without any corresponding internal change. Put simply, John was not convinced that these men had authentically repented, and therefore he refused to baptize them. Instead, he demanded that they show evidence that their repentance was real.

The Abraham Objection (v. 9)

Having dared to reproach these Pharisees and Sadducees, John the Baptist anticipated their objection and answered it before they could speak. For centuries the message had been proclaimed in Israel that there would come a day when God would set up His perfect kingdom, and that the members of that kingdom would be children of Abraham. The religious leaders wrongly assumed that this meant that anybody who had Abraham's blood in their veins was a shoo in to heaven ? whether they had repented or not. Their understanding was that a person could live like the devil their entire life, but because of God's promise to Abraham, they would still be saved.

As the Apostle Paul makes abundantly clear in his letter to the Galatians, heaven will indeed belong to the children of Abraham. But the children of Abraham are not those who share his blood, but those who share his faith: "Know then that it is those of faith who are the sons of Abraham. And the Scripture, foreseeing that God would justify the Gentiles by faith, preached the gospel before hand to Abraham, saying, 'In you shall all the nations be blessed.' So then, those who are of faith are blessed along with Abraham, the man of faith."

As a child, we would often sing a song called "Father Abraham" in church. The song says:

Father Abraham had many sons,
Many sons had Father Abraham.
I am one of them, and you are too,
So let's just praise the Lord!

Why could a group of American Gentiles sing a song like that? Because Abraham is our father by faith. When John pointed to a pile of rocks and said that God could just as easily make children of Abraham out of them, he was pulling the rug out from under the religious leaders. He was awakening them to the truth that their confidence in their heritage was a false hope. Just as Abraham showed his authentic faith by leaving his home and following God into an unknown land, so they were being called to leave behind their selfishness and pride and to show evidence that they were truly followers of God.

The Warning (v.10)

After answering the unspoken objection, John offers the Pharisees and Sadducees a stern warning: "Even now the axe is laid to the root of the trees. Every tree therefore that does not bear good fruit is cut down and thrown into the fire."

In the word picture, the trees represent individual people. Each tree has two options ? it can either be fruitful, or become firewood. John is calling the religious leaders to examine their lives, and to recognize that they are not bearing fruit that gives evidence to their salvation. The threat of being "cut down and thrown into the fire" is clearly a reference to hell. Sadducees did not believe in hell and may have scoffed at John's warning, but the Pharisees had good reason to be shaking in their sandals. Moreover, John emphasized the urgency of his message by indicating that "the axe is laid to the root of the trees." In other words, an unbeliever has no idea when he will be cut down. Many people seem to think they will live forever, or that they can wait to repent when they get older. Yet John's message is that we do not know the future, and that our lives could end at any moment. An unbeliever has no idea when his life will be "cut down", and it will be too late for bearing fruit.

A Few Questions Answered

The main point of this passage is that a Christian who does not show evidence of change is no Christian at all. If an unbeliever who is living with someone in an unholy relationship chooses to follow Christ, yet remains in this unholy relationship, that person's salvation ought to be questioned.

In a town near to where I live, a man was in the process of building a strip club when he was saved. As a result of meeting Christ, he transformed his strip club into a center for Christian learning. Had he continued to build and then operate a strip club while claiming to be a follower of Christ, his salvation would have certainly been questionable. Yet this man backed up his claims of faith with action that gave evidence of an authentic change in his heart.

As you evaluate your life, consider yourself a fruit inspector. It is by objectively seeking evidence of your faith that you can receive assurance of your salvation. Perhaps answering a few common questions might help:

QUESTION 1: If I am to examine my life for spiritual fruit, what is it I should be looking for?

Our passage answers this question by urging us to bear fruit "in keeping with repentance." In other words, when you are inspecting your life for true signs of salvation, look for evidence that there has been an authentic change in your attitudes and actions since you've met Christ. As you are growing as a Christian, can you identify tell-tale signs that you truly are being transformed into the image of Christ? Is hatred being replaced with love? Self-centeredness with God-centeredness? Unforgiveness with forgiveness? Impatience with patience? Abrasiveness with gentleness? Cowardice with boldness? Pride with humility? These are the kinds of fruits you should look for.

Allow me to offer you one warning as you begin to examine your life for spiritual fruit. Have you ever bitten into a ripe, juicy apple only to find that it was rotten inside? You may have heard this joke before:

"What's worse than finding a worm in your apple?" "Finding half a worm."

As you examine the fruit of salvation in your life, do not look primarily at the external actions, but at the internal motivations. Just like an apple can look good on the outside and be rotten on the inside, so a person can have many "good works" and yet still be evil inside.

Take Tony for example. Tony contributed to his church's missions offering this past December. He is quick to point to his contribution to missions as evidence that he has experienced an authentic change. "I would never have given money to a missions offering before I was saved," he says.

Instead of looking at the external action, however, Tony needs to examine why he gave to the offering. What motivated him to give? Did he feel that it was his duty as a member of his church to give? Was he reluctant to give? Did he give all that God was calling him to give? By asking these questions, Tony will discover whether he is truly bearing the fruits of love and generosity, or selfishness and pride.

Remember, no one could point to more religiosity and "good works" than the Pharisees. Their failure was that they failed to examine their lives to see that their fruit looked good on the outside, but was filled with worms within. In examining your life, look for authentic transformation in your actions, but also look for a transformation of the attitudes behind those actions.

QUESTION 2: Can anybody really have assurance of salvation?

Yes, absolutely. It is certainly true that even the most devout Christian will always find at least a little rotten fruit in their lives. Nevertheless, the Bible does indicate that believers can have assurance: "The Spirit Himself bears witness with our spirit that we are children of God." The more a Christian walks with God, worships God, and obeys God, the more the Spirit of God will provide a sense of assurance. It is extremely important the Christians understand that it is never the responsibility of a pastor or parent to give assurance. Assurance is a gift of the Holy Spirit as a Christian matures in His faith. Only the Spirit can provide it, only the Spirit can take it away.

QUESTION 3: Can Christians backslide for a period of time?

The Bible certainly recognizes that true believers can backslide for a period of time. When a Christian allows himself to be taken by a sin for a season, he should expect these three things:

First, he should expect to lose any assurance of salvation the Spirit has previously granted. When a Christian dwells in sin, all of the warnings of the Bible about hell and damnation apply to him. Nobody can live in disobedience to God and expect to go to heaven.

Second, the backslidden Christian should expect confrontation by brothers and sisters in Christ. This is what is commanded by the Apostle Paul in Galatians: "Brothers, if anyone is caught (ensnared) in a transgression, you who are spiritual should restore him in a spirit of gentleness." Any church that cares about its members will take steps to lovingly reprove any Christian who is backsliding in his relationship with Christ.

Finally, a backslidden Christian should expect discipline from God. Hebrews 12 reminds us that God disciplines every child He loves. This discipline can come in a variety of forms: loss of joy, suffering reproach from God's people, sickness, or even death.

QUESTION 4: How does one discern an unbeliever from a backslidden Christian?

This is a question often asked by parents of wayward children. Many children make decisions for Christ when they are young, and then live in a season of disobedience when they enter their upper teens or leave home. Church leaders also often wonder how they can distinguish between their members who are truly saved but backslidden and those who were never saved to begin with. How can we know the difference?

In Matthew 18:15-20, Jesus gives us instructions of what to do if a Christian in our midst falls into blatant sin. First, an individual is to approach the backslidden believer and urge him to repent of his sin. If the person refuses, then that individual is to confront him again, this time with two or three brothers or sisters. If the person still refuses to repent, Jesus commands that the matter be taken before the church. If after being confronted by the church the person still refuses to turn from his sin, that person is to be removed from church membership and treated as an unbeliever.

Jesus' message in these instructions seems to be that the difference between a backslidden Christian and an unbeliever is that a backslidden Christian ? when confronted about his sin ? will ultimately repent, where as an unbeliever will not.

QUESTION 5: If a person truly believes himself to be a Christian, yet is really struggling with a sin, should he doubt his salvation?

No. The Bible is clear that it is those who do not struggle with sin who are in danger. It is those people who are not battling sin that I worry most about. Paul himself struggled with sin. He said, "I do not understand my own actions. For I do not do what I want, but I do the very thing I hate."

If a woman is living with someone in a sexually immoral relationship, and sees no conflict with her lifestyle and her relationship with Christ, she ought to question her salvation. If a professional is involved in unethical business practices, or a student is involved in cheating at school, and they do not see any conflict between these actions and their professions of faith, they ought to question their salvation. Any person who neglects the means of grace ? Bible reading, prayer, fellowship with other believers ? and is not fighting to mend that situation ought to question his or her salvation.

Any person, however, who genuinely loves Christ and is involved in a fight with sin ought not to doubt his or her salvation. The central question is not whether or not you are winning the fight, but whether there is a fight at all. If you are seeking assurance of salvation, then 1) pray that the Spirit would give it to you, 2) examine your life for spiritual fruit, and 3) continue to fight the good fight of the faith, trusting Jesus to save your from your sins.

Justin Nale is the pastor of Mount Hermon Missionary Baptist Church, a Southern Baptist church in Rocky Mount, NC - http://www.mhmbc.org

Everything in Life is Selling

Robert Louis Stevenson said 'Everything in Life is Selling' and it is. Whether as a child you cry until you get what you want; whether as an adult you provide a service to your employer in return for payment; or whether as an individual you make sure that you look your best before meeting someone on a date, they can all be defined as selling.

Selling has been with us probably forever. It could be said that the first salesperson was probably the Serpent in the Garden of Eden. Selling apples in return for infinite wisdom may seem far removed from your own sales activities but they are nevertheless linked.

Selling is a professional skill which can be learned by anyone wanting to learn. Sales skills are not inherent. You can learn the same skills used by the most successful of salespeople but that does not guarantee that you will be successful in sales. As with anything that is skills based, ultimate success relies on internal motivational factors such as commitment, drive, determination and resilience.

There are several of things to bear in mind: -

? There is nothing new in selling. Most courses and most theories of selling look remarkably the same, simply because the basics of selling hold true whichever environment you work in.

? Selling is a lot simpler than some people make it out to be. That simplicity however belies the need to work hard at it. Acquiring selling skills requires significant practice.

? Selling is an honourable profession with a dishonourable reputation

? Some people appear to do it naturally

The problem is that whilst the skills of how to do this can be learned by everybody, not everybody wants to learn the skills. It is possible to provide you with all the knowledge and skills you will need to be a successful salesperson but unless you have the right attitude towards selling then the acquisition of this knowledge and the practice of the skills required will be wasted.

Here are some basic principles about selling and your role in the success of your company which should be the foundation stone of your route to sales excellence:

Treat Selling as a Profession

The reason why most people do not regard selling as a profession is that too many salespeople do not treat it as a profession. Professionals embark upon their careers by studying the subject in some depth; become qualified in their profession; practice the skills relentlessly; and update their knowledge and skills regularly.

Many salespeople adopt some of these principles in terms of product knowledge, but forget that the main tools of their trade are not the products they use, but the way in which they communicate. If we were to say that salespeople speak, then it would be an over-simplification of the power of speech. What made Humphrey Bogarde, Richard Burton, or James Mason famous had as much to do with the sound of their voices than of their acting ability.

Knowledge therefore should not be restricted to what you sell, but how you sell. Studying psychology, communication, and relationships should be as much a part of your induction to sales as a history of the company. Learning about how people react to one another is just as important as where your products are placed in the market. Understanding about buying motivation is as vital to a professional salesperson as understanding how the balance sheet works.

Accept Personal Responsibility for Sales Success

There is no such thing as luck in selling. Successful salespeople make their own luck. They engineer to be in the right place at the right time with the right product. Your sales success is dependent upon you and no one else. Theirs might contribute to it, in the same way that you contribute to the overall success of your company, but in terms of your own performance then you are responsible. Accepting personal responsibility puts you in charge.

Understand Yourself

If you analysed what motivates you, you will be well on the road to knowing what motivates others. Self-analysis is a prerequisite for sales success. Set goals, priorities and deadlines. Those who are achievers do not rely on luck but generally have a game plan that they work to. They know what they want and work towards achieving it.

Understand that Customers will buy 'expensive' when appropriate

If people only bought what was cheap then all companies would be selling the same thing. There are companies selling items which are more expensive than yours and companies selling items which are cheaper than yours. People buy what they believe satisfies what they want. Your own house will be crammed full of things which you could not justify on price alone - your customers are the same. Most customers buy things without comparing them. Think of the last five items you bought and what comparisons you made before parting with your money.

Treat Customers how you want to be treated

An old maxim in selling is 'If you do what's right for enough other people, they will do what is right by you'. Speak to people how you would like to be spoken to. Treat them how you would like to be treated. It won't work every time, but even the times it doesn't will physically and mentally make you feel better.

Age, Gender and Experience count for nothing

Successful salespeople come in all ages, from each gender, and have varying degrees of experience. Sales success is no respecter of age or experience. Buyers will buy from people whom they trust and trust is a matter of reaction to the behaviour of others not grey hair or the sharing of the sports news. That said, image is important, and yet everybody can improve image.

Persevere

Your attitude should be that everyone wants to buy from you at some time. Providing that you keep in touch on a regular basis, one day you will be in the right place at the right time with the right proposal. Most unsuccessful salespeople stop contacting customers on the occasion just before the one on which they buy.

The best of salespeople are usually those who have doubts about their ability to the extent that they are constantly trying to improve themselves in case anybody finds them out!

Learning is a never-ending experience. Someone once said 'To cease to learn is to cease to live'. I encourage you to live a little.

Frank Salisbury is a highly experience motivational speaker, and inspiring business coach, particularly to the sales profession. Frank is recognised as a leading authority in the field of sales - including sales process design, sales performance, and sales coaching.

He strongly believes that whether we work in the public or private sector; whether our organisation is commercial or non-commercial; that we are all in sales. His favourite quote, which has become his maxim, is from Robert Louis Stevenson ? 'Everything in live is selling'. He has spoken at numerous conferences and seminars where his style has received popular acclaim for a speaker with a passion for life, and achievement.

He is Managing Director of Business & Training Solutions Ltd ? a sales consultancy based in Ireland and the UK. He can be contacted at frank@btsolutions.ie. 28 Rye Close, Banbury, Oxfordshire. 0044 (0)1295250247

Between Now and Economic Recovery

There's still time to review your public relations program like Navy flight crews go over a fighter jet.

Reason is, you need to fine-tune your public relations activity looking forward to a snap-back in the economy, when you'll need all guns blazing.

First thing to check?

Do you know for certain what your most important external audiences think about you and your organization? Your answer is central to your success because those key perceptions lead to predictable behaviors, good or bad.

Here's a checklist.

Take another look at those outside audiences and put them in priority order. Decide which is most important to your organization's success, and let's work on that one.

Now, get out there and speak with members of that #1 target audience. And ask a lot of questions about how they feel about you and especially your organization.

Do you sense negative undercurrents? Have rumors crept into their consciousness? Are perceptions of your products, services and pricing what you want them to be?

The responses you receive let you set your public relations goal. For example, impact individual perception in a positive way by clearing up pricing inaccuracies or replacing rumor with truth.

However, to do something about that goal, a strategy is needed showing you how to reach it.

You're fortunate that you can choose from only three possible strategies. Create opinion (perceptions) where none exist, change existing opinion, or reinforce it. The challenge here is to select the strategy most likely to achieve your public relations goal.

Now comes the toughest job of all - creating the message you will send to your target audience. You don't want to goof the message, because it is central to achieving that goal.

First, it must set down the clarifying facts clearly and persuasively. It must take on the issue in question directly, and in an authoritative and compelling manner. And it must be as brief and specific as possible. One way to test message effectiveness is to try it out on several people, being careful to explain how it is intended to create, change or reinforce their opinions.

Here, the real fun begins. You get to pick your "beasts of burden," those communications tactics that will carry your first class message to the right ears and eyeballs in your target audience.

Happily, there are dozens of communications tactics available to you, in all shapes and sizes, to suit the communications challenge at hand, and your pocketbook. You might choose tactics such as community briefings, personal contacts, Internet emails or electronic magazines, news releases, speeches, brochures or even special events and newsworthy surveys.

The moment of truth comes when you go back to members of your target audience and remonitor their responses to your questions. Have perceptions changed? Do answers to your questions indicate less willingness to believe that rumor? Or do you get more accurate responses compared to inaccurate comments earlier?

This is what you want, a visible change in perception on the part of your key audiences. Once achieved, follow on behaviors almost always lead to organizational success.

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net.

Robert A. Kelly ? 2005.

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations.

Visit: http://www.prcommentary.com; bobkelly@TNI.net

Bad Company

Here we will come to know who are the most responsible person to make your child an addicted person & failure.

In general we see kids who are addicted of tobacco , drinking, smoking, etc. addictions are the symbols of unhealthy personality.

Kids adopts addictions because of a] Stress, B] Depression. C] repression. (form anything) When a kid feels one of these or similar of these he wants to come out form the situations. In many countries ? drinking and smoking are the accepted norms of getting happiness.

At first when a kid smoke or drink - he does not get any pleasant experience / relief / happiness. But peoples around him makes him feel so. Over a period of a time he develops & adopts the habit / addiction.

In a survey it is found that kids gives similar expressions on the question "why you smoke / drink etc.?" or "what and how you feel after / while drinking or smoking ? "

These expressions are a] I get mental peace, b] I feel more confident and aggressive, c] it is good for my tummy & helps in latrine, d] It is full of pride & sign of growing man e] it removes the loneliness, anger, depression. But this is all away form fact & just a self-deceit.

In the parental aspect when the parents came to know about their kid's addictions / bad habits ; the (99.9% normal reaction ) parents says " (1) He has bad Company", "(2)He has bad friends" etc. But in reality it fiction and fact is different. Yes, Fact is different.

Form the beginning / since your child born he has only company and that is you, The parent. He / she got your company for very first day.

Not getting the good company form parents is the main reason to raise new problems in the life of a kid.

Confidence and every thing which requires in social life : he gets it form the home (your company).

But what Exactly happens by which they get mentally imbalanced & cause addiction / bad habits ? well, the reasons are.

being our self (parents) indiscipline & teaching / imposing discipline to kids

Pressure to follow the rules, and discouragement.

Our self (parents) addicted and not giving sufficient time to the kids

Not allowing kids to express emotions & needs. Not understanding the kids

Not giving love & affection at the expectation level of kids

Improper / Imbalanced mutual understanding and difference of opinion among parents.

Economical problems in family and divorce.

These are the main reasons by which kids gets influenced and affected.

By the nature of law everybody wants to forget the bad / troubling events in life and to get relief kids do addiction just to get so called happiness and he develops inferiority complex that he has chance to get happy form addiction(s) (which he never gets).

To do addictions he requires money and to earn / grab that money he creates more problems.

Basically in these kids ? confidence level gets low and low, reduces the success rate, develops the negative thoughts and bad results are keep on growing.

Any one can predict the future of such kids( and you also know the beginning point).

Getting escape form addiction is very hard thing, easy thing is to prevent them form addiction before they starts.

We bring them on the earth so its only parents responsibility & duty to make child successful by providing right mind & body needs.

Just like a kite, a thread helps kite to reach top most place in the sky ; Similarly we are (thread) in parent-child relationship. What if you loose / cut the thread?? ?

We have no rights to raise question and to say my son / daughter has bad company.

Copyrights : ? Nilesh B Gore.

About The Author

Name : Nilesh B Gore

Profession : Graphologist(Hndwriting Analyst) & SW. Eng.

Email : ng411002@rediffmail.com

Web : http://www.brendynamics.com/hw.htm

Country : India, Ms

Author has written for the leading newspaper (Sakal) in India - Ms

and his articles had been published in number of websites.

Add a Cell Phone Booster to Make Life a Little Easy

Cell Phones have become a mainstay for every earthling. Right from 8 to 80 this has become a part and parcel of every day life. Cell Phone manufacturers understand this and have come up with clever ideas to make it Hip as well as functional. Have you seen the "Do you hear me now?" advertisement? Are they really going to do that type of testing everywhere at different points in time. The signals are really dependent on how near you are to the tower. This along with how good is the equipment you use dictates voice quality. Not all phones are made alike. Manufacturers want to include a differentiation factor to the high end models hence they put in all their high profile research results in the high end model. This includes the higher quality of reception.

For the folks who cannot yet upgrade to the high end equipment, "Shout Out ? Listen Intensely" is an everyday mantra. They have lower signal strength and they start hearing the person at ghost whispers. "Make life a little Simple folks". One of the hot selling items in market today is the Cell Phone Boosters. These products advertise to solve the "Shout Out ? Listen Intensely" problem. These have a simple sticker that fits into the battery compartment and claim to improve the signal strength. They are able to amplify the signals and make the cell phones receive better signals than they would with the default antenna. I have seen many folks who agree or disagree to the product's claim. The jury is still out there. Except for some small research findings that suggest they do help it is left to the cell phone user to judge whether they help or not. The doubter's main question is if it was so simple a sticker with a printed circuit why the cell phone manufacturers are not including in all phones. The reason I am writing this article is raise doubt about the doubter's logic. What if the manufacturers are adding this feature only to the high end Phone! Let me give an analogy adding a word saying an auction is featured is so simple in HTML but does EBAY offer this to every auction, they offer only to those who pay well.

The benefits are higher if the claim does work. All you need is one phone call with a good client when closing a deal and the signal gets weaker. Panic, lost deal, a cell phone booster might have helped. In doing some research the boosters work well in analog phones than the digital one. The research is inconclusive for digital models. The problem is, voice quality is largely dependent on the perception of a human mind. You might have heard of the MOS Factor way of calculating quality, I have not seen any numbers so far. Use the comment section to discuss about this cell phone boosters. In order to know if it really works or not the best way to find is to add one to your cell phone and test out. While we are at it, if you are a seller the current trend in promotional giveaway is a free booster with any product. You may want to try this marketing gig as well. In conclusion the booster's benefits outweigh the doubt and cost to acquire one. May be they will help you when you wanted that "Special call" to finish without any signal problems.

Here is one place to find one.
Boost your cell phone signal fast with the Generation 2 cell phone antenna booster As Seen On Tv - goto cell-phone-antenna-booster-wholesale.com

Author does freelancing for many websites through the no fee free freelance website FreelanceFree.com.

Poor Credit Mortgage - Overcoming Financial Slumber

There is a huge market for homeowners who have credit issues like - poor credit, sub prime loan borrowers. Some years ago what was seen as a sure sign of frustrated mortgage attempt is now opening a new variety of mortgage called poor credit mortgage.

There are loan lenders who specialize in giving poor credit mortgage and helping the larger population who suffers from the drawbacks of poor credit. It doesn't matter what kind of poor credit you have, you can get a mortgage.

A little hard work with poor credit will make it easier to find mortgage with your kind of interest rates. Usually mortgage borrowers are totally clueless about their credit score and suddenly realize that they are labelled as "poor credit". Poor credit rating cannot, in principle, prevent you from having a mortgage. However, it will surely have impact on the mortgage interest rate which is fundamental.

You would be applying for poor credit mortgage if you have any of these things on your credit report.

? Bankruptcy will undoubtedly result in poor credit this is what most people know. But a chapter 7 bankruptcy will have more negative effect on your poor credit mortgage application than chapter 13 bankruptcy. In a chapter 7 bankruptcy all you debts are discharged, while chapter 13 bankruptcy you pay some of your debts before being discharged.

? A foreclosure lawsuit can result in poor credit and can affect harmful consequences on your mortgage application. Keeping regular on mortgage payment is the best way to avoid a poor credit.

? A debt sent to debt collection agency will result in poor credit and reflect on your mortgage application.

? Any judgment against you will result in poor credit. Any thirty day late payment will mark as poor credit on mortgage application.

? Every time a credit check is done, it reports on your credit report. A few credit checks are fine but many credit checks will result in poor credit.

Whether you have poor credit or not is determined by credit score. While applying for poor credit mortgage you must know beforehand your credit score. Being aware of poor credit score would place you in a strong position when you make a mortgage claim. Lenders and mortgage brokers might take advantage of your ignorance and charge you more for poor credit than applicable.

The ABC of credit extends from A to E. These grades are used by loan lenders to estimate poor credit. However, some lenders may have some exceptions and can have different course of action accordingly.

Credit grade A+ to A- would mean credit score of 660 to 670 or above. This means excellent credit. No credit problems from 2 to 5 years and no bankruptcy for the last 2-10years.

A credit grade B+ to B- would mean a credit score of 620. This means no sixty day mortgage lates and 24-48 months since bankruptcy discharge.

Credit grade of C+ to C- is credit score of 580. This means late payments, any late payment within 30-90 day range. This will include 12-24 months since bankruptcy discharge.

Credit grade D+ to D- would imply a credit score of 550. Lots of missed payments. 12 months since bankruptcy discharge.

Credit grade E is a credit score of 520 or lower. This score is for a possible current bankrupt with poor payment record of many 30, 60 or 90 days late.

A loan lender has the right to determine whether he wants to offer you mortgage with poor credit. Loan amount is crucial for poor credit mortgage. To neutralize poor credit, you need to have stable income which is above the minimum requirement. If you have good capital - that is the money in your bank, stock and house ? poor credit mortgage will be easily approved. The down payment for poor credit mortgage can be anywhere between 10%-20% or more.

Poor credit mortgage approval is also dependent on your ability to make timely payments. Since you have poor credit this possibility has already exhausted. Taking select steps will prove positive for poor credit. Close all the present unused accounts. Reducing credit card balances to 75%. Start making regular payments for any current debt. Also if there is wrong information about your credit in your report, get it corrected.

Poor credit is easy to catch. Sometimes during hard times like job loss, divorce, illness, death you can't keep up with your payments ? which leads to poor credit. It is not a bad situation. Mortgage borrowers themselves are not sure if they can get it. There is a separate space for bad credit mortgage online. In essence poor credit mortgage is not very different from the usual mortgage. Neither is finding it.

After having herself gone through the ordeal of loan borrowing, Natasha Anderson understands the need for good quality loan advice. Her articles endeavor to provide you the wise counsel in the most elementary way for the benefit of the readers. She hopes that this will help them to locate the loan that beseems their expectations. She works for the UK secured loan web site uk finance world.To find a Secured or unsecured loan that best suits your needs visit http://www.ukfinanceworld.co.uk